Overview
Compañía Nacional de Chocolates is a leading company in the chocolate and snacks market in Colombia. Since 1920, it provides consumers with nutritious and reliable products, with recognized and relevant brands at all times of their lives.
They are part of Grupo Nutresa’s Chocolates Business, which has production plants in Costa Rica, Mexico, and Peru, with a vast distribution network, which allows them to be available with their product portfolio in the strategic region.
The supply chain has five production plants in Latin America and Colombia, with more than 40 production lines in two production plants, 300 suppliers, two distribution centers, reaching practically all Latin American countries.
Challenge
| Customers | Clients | Operations | Finance |
|---|---|---|---|
| Products available in all locations | Profitable clients for the business model | Manage reference growth (SKUs) | Decrease invested money |
| Have the sought after flavors always available | Receive a high level of service | Be profitable in the productive operation while maintaining high flexibility Support the innovation model | Decrease obsolescence |
| That when you open a package the product is fresh | Help not have excess stocks | Reduce the level of exhausted in our clients Absorb demand variability | Guarantee the required profitability |
| Cost-effective products | Decrease response time to clients |
Results
- Stock reduced by up to 20%.
- Availability increase (<1% Stockouts) from 3%.
- It allowed planners to see in real time and with color priorities and where to focus their energy. It is not necessary to review everyone, only those that require your attention.
- It is a model that adapts to the nature of the business.
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