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about us

Today, WA Solutions is a Latin American company

We have extensive experience in supply chain planning models at the tactical, operational, and programming levels.

WA Solutions has its operations in Medellín and Cali in Colombia, Brusque and Sao Paulo in Brazil, and Monterrey in Mexico. This presence has allowed WA to have projects and implementations in more than five countries with over 160 installed modules. Ranging from distribution, purchases, and proof of concept in DDMRP, collaborative demand management modules, and inventory modules with TOC buffers that some pioneering clients still use successfully.

Our Mission

We are a multidisciplinary team of knowledge-loving, highly experienced people in complex operations environments, and we are passionate about helping our clients improve their supply chains’ performance through innovative and creative software solutions and methodologies to generate value for our clients.

WA's Way Mission

We are a team of easy-going nerds dedicated to helping clients improve their supply chains’ performance using innovative methodology and software to generate value.

Our Vision

In 2025 we will be the company with the most significant clients with a successful outcome in software solutions, knowledge, and education for supply chain planning in Latin America.

Corporate Values

  • Sense of belonging
  • Orientation to the result
  • Responsibility
  • Opening to change
  • Respect
  • Customer Oriented

WA Commitments

Our model’s implementation allows us to identify the fundamental steps to dynamically position and restock inventories, reduce out-of-stocks, and achieve inventory availability levels of over 97%.

Our rigor and focus on results achieve differential and evident impacts on liquidity indicators: working capital and business operating cycle; and financial metrics: productivity of working capital, growth lever, and liquid margin.

The scenarios to build expansion plans require three necessary conditions: the existence of a market with potential, available capacity to serve that market and financial circumstances to make the scenarios viable; The value promise of our implementation aims to bring together the three critical success factors mentioned above, through tactical actions to achieve and maintain excellent service levels, streamline inventory, free up production capacity, and increase free cash flow to enable the scenarios of the expansion plans.

  1. Education / Training
  2. Design / Consulting / Knowledge
  3. Implementation: PMO + Consulting + IT
  4. Software / Support / Development

Our Core Team

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Juan Camilo Trujillo
Biography:
25 years of experience in the main manufacturing and operations areas.
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Jhoojan Areiza
Biography:
15 years of experience in software development.
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Luis Felipe Gaviria
Biography:
15 years of experience in supply chain management and strategy.
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Daniela Pérez
Biography:
Master specialized in continuous improvement.
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Diego Alejandro Valencia
Biography:
More than 10 years of experience leading supply chain processes.
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Hugues Boritiyça Silva
Biography:
More than 15 years of experience in supply chain planning.
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Herbert Braun Valle Caballeros
Biography:
20 years of experience in business management and strategy
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Gustavo Gerardo Benítez Cárdenas
Biography:
35 years of experience in Supply Chain management and strategy

Our History

WA Solutions started as the dream of 3 partners: Juan Camilo Trujillo, Juan Esteban Xibille and Jhoojan Areiza.

They all worked for companies from different sectors, and they met because they had the same problems for planning their plants: although they had ERP’s installed, the planning modules were insufficient, and the MRP was unreliable. A Production, a mechanical and computer engineer, each with different backgrounds, but a common interest: To improve the planning processes of the companies they worked for and have a robust solution to support supply chain planning, based on principles of the Theory of Constraints.

The partners discover that they had an opportunity to develop software solutions with flow-based methodologies, as they have found that these dramatically improve supply chain performance. They knew from their accumulated experience that many companies in different sectors could take advantage of a flow-driven tool and methodology.

Initially, they conceived this company to develop and commercialize software solutions for planning. Still, the growth path showed them that they had to deliver knowledge to potential clients on the methodologies and tools implemented in addition to IT solutions. For this reason, they incorporate an accompanying scheme for implementation with expert consulting in flow-guided methods.

With the inclusion of new clients, they realized that certain things were not sufficiently connected; this is how the continuous search to deliver better solutions to clients and strengthen the value proposition led them to seminars, courses, and workshops with world-class experts. In this search, they found DDMRP or Demand Driven Materials Requirements Planning. They did not know yet that DDMRP was only part of how they had to go to deliver a set of integrated planning solutions for the supply chain.

Although the first steps were trial and error, this allowed creativity and flexibility to become part of the company’s DNA, making this the hallmark of WA Solutions’ value proposition. With new challenges, new needs arrived, and with these new developments and tools. WA Solutions and its collaborators become knowledge managers around demand-driven models and supply chain planning methodologies. Integration with the tactical planning process becomes a requirement, developing solutions around S&OP or Sales and Operations Planning and allowing to integrate the different levels of supply chain planning.

As new clients arrived, new collaborators arrived. The good results in customers from all industries, large, medium, and small companies, allowed accelerated growth, allowing consecutive years where sales doubled, customers came from new countries, and international expansion began.

The first step of the expansion began in Brazil, where they found a promising market and additional challenges such as the language barrier. For this reason, many of the WA Solutions collaborators communicate in Portuguese, French, or English. This vision made the partners think that they could successfully grow in different regions of the world. Then came Mexico, with an opportunity to expand into larger companies, which valued experience in other multinationals and flexibility in the value proposition. They were also achieving benefits of tens of thousands of dollars in the first implementations.

We are a multidisciplinary team of knowledge-loving people, highly experienced in complex operations environments, and passionate about helping our clients improve the performance of their supply chains through innovative and disruptive software solutions and methodologies to generate value for our clients.

Then came Mexico, with an opportunity to expand into large companies, which valued the experience in other multilatinas and the flexibility in the value proposition … also achieving benefits of tens of thousands of dollars in the first implementations …

Today WA Solutions is a multilatina company, with extensive experience in supply chain planning models at the tactical, operational and programming levels.

Today WA Solutions has its own operations in Medellín and Cali in Colombia, in Brusque and Sao Paulo in Brazil and Monterrey in Mexico, this has allowed WA to have projects and implementations in more than 5 countries and more than 160 installed modules ranging from distribution and purchasing, to proofs of concept in DDMRP, collaborative demand management modules and inventory modules with TOC buffers that some pioneer clients still use successfully…